PURPLE UP to Celebrate the Month of the Military Child

Ever wondered why our Operation Purple Program was named with the color purple? Why not Operation Green? Operation Camouflage?

It’s because purple symbolizes all branches of the military – including their colors: Coast Guard blue, Army green, Navy blue, Marine red, and Air Force blue. We believe that when a military member serves, their whole family serves, too. That includes the littlest heroes – military kids.

Each year, we host thousands of military kids at Operation Purple camps around the nation to give these kids a chance to be just that: a kid with no worries. More than 1.9 million kids have a parent serving in the military, and that should be celebrated!

We’ll join the Department of Defense and others in the military community by celebrating the Month of the Military Child as we PURPLE UP for these awesome kids. Started in 1986 by then-Defense Secretary Casper Weinberger, the Month of the Military Child recognizes and highlights the sacrifices and unique challenges children of service members overcome.

We think being a military kid is the best, and because of our Operation Purple Program, military children get to experience and be the best they can be. Purple not only represents our military branches, to us, it symbolizes what we think of our military kids: remarkable, resilient, and rad!

Want to celebrate military kids, too? Join us as we PURPLE UP to support our nation’s military children on Friday, April 15th. Spread the word around your installation, base, church, school, or place of employment and wear your best purple outfit! Snap a picture and share it with us on social media – we’ll be rocking our best purple gear and can’t wait to see a sea of purple in honor of some of the most amazing kids we know: military kids!

Posted April 1, 2016


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